Landing Page Compliance: The Often Overlooked Factor

Why Landing Pages Matter

Meta reviews not just your ads, but where they lead. A non-compliant landing page can result in:

Ad disapprovals

Account restrictions

Reduced delivery

Common Landing Page Issues

Misleading Content

Claims that don't match the ad

Hidden terms and conditions

Fake countdown timers

Poor User Experience

Excessive pop-ups

Auto-playing audio

Difficult navigation

Policy Violations

Prohibited products

Missing disclosures

Privacy policy issues

Best Practices

Match your ad messaging

Provide clear navigation

Include required disclosures

Ensure mobile compatibility

Load quickly

Conclusion

Don't let your landing page be the weak link in your campaigns. Regular audits keep you compliant.