The Complete Guide to Meta Ad Appeals

When to Appeal

Not every disapproval warrants an appeal. Appeal when:

You believe the disapproval was a mistake

You've made changes to fix the issue

You have evidence supporting your compliance

The Appeal Process

Step 1: Understand the Rejection

Read the disapproval reason carefully. Common reasons include:

Policy violations

Low-quality content

Targeting issues

Step 2: Review Your Ad

Compare your ad against the specific policy cited.

Step 3: Make Necessary Changes

If changes are needed, make them before appealing.

Step 4: Submit Your Appeal

Use the Ad Manager to submit your appeal with a clear explanation.

Step 5: Wait and Follow Up

Appeals typically take 24-48 hours. Be patient.

Tips for Successful Appeals

Be concise and professional

Reference specific policies

Provide evidence if applicable

Don't be adversarial

Conclusion

Appeals can be successful when approached correctly. Document everything and stay professional.