The Challenge
Health and fitness advertising is one of the most restricted categories on Meta. Understand the rules to avoid costly mistakes.
What's Prohibited
What's Allowed (With Caution)
Best Practices
Focus on Benefits, Not Results
Instead of "Lose 20 pounds," try "Feel more energetic."
Use Inclusive Imagery
Show diverse body types and avoid idealized standards.
Provide Substantiation
Have evidence for any claims you make.
Conclusion
Success in health and fitness advertising requires creativity within constraints. Focus on authentic messaging.